Download PDF A Marketing Manual for the Millennium, by Russell J Zwanka
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A Marketing Manual for the Millennium, by Russell J Zwanka
Download PDF A Marketing Manual for the Millennium, by Russell J Zwanka
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This book was developed to cover the human side of marketing, business, and life. This millennium brings us a customer-focused, personalized world, where the customer has more information, less time, and less patience than ever. It's a great time to be in marketing!
- Sales Rank: #1728563 in Books
- Published on: 2015-07-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .59" w x 6.00" l, .78 pounds
- Binding: Paperback
- 260 pages
About the Author
Dr. Z is CEO of Triple Eight Marketing, and is a Marketing Professor at State University of New York at New Paltz. Zwanka holds a Doctorate in International Business from ISM Paris, an MS in Management from Southern Wesleyan University, and a BS in Psychology from the University of South Carolina.
Most helpful customer reviews
0 of 0 people found the following review helpful.
An insight in marketing psychology
By Starr
This experienced author has done a great job revealing the psychology of marketing. This an honest and straight-forward, thought-provoking book. It provides an excellent guide for new and experienced professionals and an excellent learning tool for students. I highly recommend it as a reference book for every business library.
1 of 1 people found the following review helpful.
Great book!
By Ralph
This is a really good book! I love how the human side of marketing is the focus. The book makes you think!
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